SEO Not Serious in DC Ad World

Search Engine Optimization is Not Taken Seriously in the Advertising or Marketing Industry in Washington, DC. These are of course very inflammatory words! And perhaps my MS Outlook will probably be jammed with indignant missives from advertising executives proclaiming me dead wrong! But the most obvious testament to this statement is that no advertising or marketing firm in Washington, DC is ranked in the top 100 Google search positions for “Search Engine Optimization.” In fact no advertising or marketing firm is ranked in the top 100 Google search positions for “Search Engine Optimization DC” or “SEO DC”!

Certainly the advertising industry in Washington, DC has a very distinction style in being very "dignified" to the point of being stodgy. But the Internet has created a seismic opportunity for advertisers. At no time in history is the advertising professional able to conceptualize, execute and track her campaigns at such a rapid pace and for pennies on the dollar. All this through the miracle of the Internet and our favorite Search Engines: Google, Yahoo and MSN!

Here to help bridge the gap between “old school” and “new school” advertising is an article by Mark Nenadic. His article on how Press Releases can help your advertsing/marketing efforts will certainly give you food for thought as to how Search Engine Optimization can help with techniques that you are already know how to do. Enjoy!

-Kai C. Yee
Editor-in-Chief
SEO-DC.blogspot.com

Search Engine Optimizing Press Releases

By Mark Nenadic

It is becoming common knowledge that a website that expects to get the most out of its search engine results must search engine optimize its content in order to achieve the highest possible ranking. What is not as well known is that website content isn’t the only type of writing that can be search engine optimized to produce a favorable outcome for your website.

As a part of your marketing strategy, you will likely have include the distribution of press releases in order to let people know about the latest events and movements of your business or website. What you need to recognize is the fact that this is also one of your best opportunities to employ search engine optimization, and take advantage of another opportunity to have the search engines work in your favor.

To do this properly, there are a few things that you will need to do. The first, of course is to write the press release and make certain that all of your most important keywords are included within its text with a good density. You must then distribute your press release to the right places. There are a number of different press release services out there – both free and paid – that are willing to publish your press release and distribute it to different media representatives worldwide. Among the largest and most popular of these press release distribution websites are webwire.com and prweb.com.

By working with large distribution sites such as these, you’ll be making sure that your search engine optimizing efforts are being used to their fullest. The reason is because these sites distribute to so many other sites, and because they are always having their information and content scanned by different search engine spiders and indexers, having your press release added to the possible top results for the keywords that you have selected.

This is such an easy process that it is, in fact, considered to be even easier than writing the press release itself. After all, you need to make certain that the press release is good enough that it will be picked up and republished by other websites, online journals, blogs, and ezines, and not just remain stranded at the press release distribution website, as handy as it is with website ranking.
Remember that the purpose of your press release is not just search engine optimization. That is a secondary advantage. You still want to make sure that the news that you are reporting is spread as far as possible, and read by as many prospective clients and site visitors as you can manage.
This being said, you need to understand that though your keyword needs to be included in your press release, the rest of the content has to be of high caliber. If you are not skilled in writing, you may choose to have a professional press release writer do it for you – they are quite worth the money.

An effective press release will have a strong, informative title, information that is straight to the point without any fluff, no spelling or major grammatical errors, no informational errors, and a healthy smattering of useful keywords. By ensuring that your press release fulfills all of these requirements, you dramatically increase your odds of having your press release well distributed, well ranked among search engines, and well read among your target market.

As far as the keyword is concerned, do make sure that it is mentioned frequently enough to count, but don’t paste it into your press release so many times that it doesn’t read naturally or that it might register as SPAM by the search engines who will be ranking it. A safe density is usually within the 2 to 3 percent range. Try to use it once in your title, and very close to the beginning of the first sentence in your first paragraph. After that, once or twice in the rest of the press release should do it.
It is important that you never overlook the value of search engine optimizing any online document that you may create. Press releases are among the most effective because of their high distribution, but you should include search engine optimizing in anything that you will be posting.

Copyright 2006 Mark Nenadic

Mark is the director and face behind FifteenDegrees-North http://www.15dn.com/, where you will find articles and resources to help with SEO, marketing and Web design.

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