"When You Absolutely . . . Positively
Must Get Byzantine on Your Competitors
Use SEOQuake and SEO Elite - A Killer Combo"

Two of the best-kept secrets in Internet marketing is SEOQuake and SeoElite. Taken together, these two software are the killer bees of the SEO world!

SEOQuake is a plugin for Mozilla Firefox that allows user to view a large number of Search Engine information on the fly. The best part is that this plugin is for FREE! Here is a screen capture of what it looks like:



The developers at SEOQuake really took the time to think out all the stats required to annihilate the competition. Standard information such as Google Pagerank and Alexa traffic rank, which most SEO professionals should recognize, are placed in prominent positions on the bar. Less used, but equally important is the Wayback Machine and the Whois buttons which gives vital information about the age of a site and how many times the website changed owners. This is a must-have feature for professionals who buy and sell websites. The coup de grace is the Yahoo! Links and Linksdomain button, which is not even documented very well by Yahoo!. The Links Button tells you how many backlinks are linking to a homepage. While the Linksdomain tells you how many site are linking to the entire website. This is very important because this gives you an idea how much competition is in your niche. Plus it gives you insight as to how aggressive and skilled a Webmaster is in optimizing his website. The one weakness is the fact that it doesn’t tell you the anchor text that the backlinks are attached to. The anchor text is very important because this is what is counted by the search engines to rank a webpage on the search engine results page. For this you, will need the heavy artillery, SeoElite.

SeoElite picks up where SEOQuake leaves off. Whereas SEOQuake finds all the backlinks that Yahoo! indexes (this is a probably a good strategy because Yahoo! indexes the most backlinks) SeoElite finds the backlinks for all the other major search engines such as Google, MSN, and Alta Vista. The one very powerful difference with SeoElite is that this software can discern the anchor text used to link back to a webpage.

SeoElite can also track your position over time for a given set of keyword. What is really great is that you can run your results right next to your competitors so as to compare your progress as time goes on. Of course, if you were so inclined, you can spy on your competitor’s progress to one-up him on his SEO strategy.


This is among a few of the many powerful features of SeoElite. You should definitely check out this software if for nothing other than to watch Brad Callan’s (the developer for this software) video demos of SeoElite which is an education on SEO in and of itself.

We hope you enjoyed this article. Keep searching and keep optimizing!
Brad Masterson
Editor-in-Chief
Search-Engine-Optimized-DC.com


The editors at Search Engine Optimized DC want to extend thanks to Lars Vage of Pandia.com for his research on the linking syntax for Yahoo!.

Google Gets Radical Upgrade

Google in their quest to take over the world has unveiled an upgrade to their venerated search engine that integrates video, news, blogs, images, maps, books and Web sites into the main results page. The defining factor for Google has always been the clean and comprehensive search results which propelled it to the top of the search engine heap. Only time will tell whether this change will be an advantage or a detriment to this industry favorite.

--Brad Masterson
Editor-in-Chief
SEO-DC.blogspot.com


By Michelle Megna
May 17, 2007

Google yesterday unveiled a radical upgrade of its search engine, called universal search, that now integrates video, news, blogs, images, maps, books and Web sites into the main results page. Previously, all these content sources had been separate. Marissa Mayer, vice president of search products and user experience for Google, demonstrated the upgrade yesterday for analysts at a briefing at Google headquarters. She also wrote in her blog: "With universal search, we're attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results."Google also announced the introduction of a universal navigation bar and contextual navigation links, making links to other Google services more accessible. It launched Google Experimental, a chance for users to give feedback on new Google features.Mayer cited the following as her favorite examples of the benefits of universal search: "Steve Jobs," "Darth Vader" and "Nosferatu." For instance, a query for Jobs, the CEO of Apple, shows pictures, video and news as regular text links.In regard to video, note that search results will include clips from third-party sites, and not just from Google's YouTube and Google Video.Here's a few more examples, from the Google Blog post by David Bailey, tech lead, and Johanna Wright, product manager: "Although it's just a beginning, this first pass of universal search focuses on video, news, local and books. Now you'll be able to get more information Google knows about directly from within the search results. You won't have to know about specialized areas of content."If you're looking for the [atkins southwestern pork fajitas] recipe, we can now link you right to that page in the book. Or if, like me, you've been busy these past few days and have not caught up with your Tivo, don't type [sopranos] into Google, because our news result will be a giant spoiler. The search for [rachmaninoff concerto 3] includes a video of Vladimir Horowitz performing this piece (scroll down to see it)."Reaction from the industry appears to be mixed. On one hand, some bloggers and search experts say that it may now be more difficult to implement successful search engine optimization campaigns because now there are more variables to consider. On the other, those who focus on specialized (or vertical) search may be in good shape.Danny Sullivan, search analyst with Search Engine Land, described the Google integration search update as "the most radical change to its search results ever.""The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities," wrote Sullivan in his blog. "To fully explain the importance to both groups, I'm going to work step-by-step through the concept of vertical search engines, how they're often ignored by searchers and search marketers alike, then how Google is going to make this content more visible through Universal Search."For more information on vertical search, read our story "Does It Pay to Advertise on Vertical Search?"Meanwhile, it appears that more changes are still on the horizon for Google. Mayer signed off her blog post with this: "While (these) releases are big steps in making the world's information more easily accessible, these are just the beginning steps toward the universal search vision. Stay tuned!"Michelle Megna is managing editor of ECommerce-Guide.com.

Google Gets Radical Upgrade

technorati tags:Google, SEO, eCommerce, Search, Internet

SEO Not Serious in DC Ad World

Search Engine Optimization is Not Taken Seriously in the Advertising or Marketing Industry in Washington, DC. These are of course very inflammatory words! And perhaps my MS Outlook will probably be jammed with indignant missives from advertising executives proclaiming me dead wrong! But the most obvious testament to this statement is that no advertising or marketing firm in Washington, DC is ranked in the top 100 Google search positions for “Search Engine Optimization.” In fact no advertising or marketing firm is ranked in the top 100 Google search positions for “Search Engine Optimization DC” or “SEO DC”!

Certainly the advertising industry in Washington, DC has a very distinction style in being very "dignified" to the point of being stodgy. But the Internet has created a seismic opportunity for advertisers. At no time in history is the advertising professional able to conceptualize, execute and track her campaigns at such a rapid pace and for pennies on the dollar. All this through the miracle of the Internet and our favorite Search Engines: Google, Yahoo and MSN!

Here to help bridge the gap between “old school” and “new school” advertising is an article by Mark Nenadic. His article on how Press Releases can help your advertsing/marketing efforts will certainly give you food for thought as to how Search Engine Optimization can help with techniques that you are already know how to do. Enjoy!

-Kai C. Yee
Editor-in-Chief
SEO-DC.blogspot.com

Search Engine Optimizing Press Releases

By Mark Nenadic

It is becoming common knowledge that a website that expects to get the most out of its search engine results must search engine optimize its content in order to achieve the highest possible ranking. What is not as well known is that website content isn’t the only type of writing that can be search engine optimized to produce a favorable outcome for your website.

As a part of your marketing strategy, you will likely have include the distribution of press releases in order to let people know about the latest events and movements of your business or website. What you need to recognize is the fact that this is also one of your best opportunities to employ search engine optimization, and take advantage of another opportunity to have the search engines work in your favor.

To do this properly, there are a few things that you will need to do. The first, of course is to write the press release and make certain that all of your most important keywords are included within its text with a good density. You must then distribute your press release to the right places. There are a number of different press release services out there – both free and paid – that are willing to publish your press release and distribute it to different media representatives worldwide. Among the largest and most popular of these press release distribution websites are webwire.com and prweb.com.

By working with large distribution sites such as these, you’ll be making sure that your search engine optimizing efforts are being used to their fullest. The reason is because these sites distribute to so many other sites, and because they are always having their information and content scanned by different search engine spiders and indexers, having your press release added to the possible top results for the keywords that you have selected.

This is such an easy process that it is, in fact, considered to be even easier than writing the press release itself. After all, you need to make certain that the press release is good enough that it will be picked up and republished by other websites, online journals, blogs, and ezines, and not just remain stranded at the press release distribution website, as handy as it is with website ranking.
Remember that the purpose of your press release is not just search engine optimization. That is a secondary advantage. You still want to make sure that the news that you are reporting is spread as far as possible, and read by as many prospective clients and site visitors as you can manage.
This being said, you need to understand that though your keyword needs to be included in your press release, the rest of the content has to be of high caliber. If you are not skilled in writing, you may choose to have a professional press release writer do it for you – they are quite worth the money.

An effective press release will have a strong, informative title, information that is straight to the point without any fluff, no spelling or major grammatical errors, no informational errors, and a healthy smattering of useful keywords. By ensuring that your press release fulfills all of these requirements, you dramatically increase your odds of having your press release well distributed, well ranked among search engines, and well read among your target market.

As far as the keyword is concerned, do make sure that it is mentioned frequently enough to count, but don’t paste it into your press release so many times that it doesn’t read naturally or that it might register as SPAM by the search engines who will be ranking it. A safe density is usually within the 2 to 3 percent range. Try to use it once in your title, and very close to the beginning of the first sentence in your first paragraph. After that, once or twice in the rest of the press release should do it.
It is important that you never overlook the value of search engine optimizing any online document that you may create. Press releases are among the most effective because of their high distribution, but you should include search engine optimizing in anything that you will be posting.

Copyright 2006 Mark Nenadic

Mark is the director and face behind FifteenDegrees-North http://www.15dn.com/, where you will find articles and resources to help with SEO, marketing and Web design.

Article Source: http://EzineArticles.com/?expert=Mark_Nenadic